Working out things to charge for the seminar can be challenging for brand new seminar promoters. You won’t want to set your seminar tuition excessive it scares people away. But simultaneously, you won’t want to leave money up for grabs.
Begin by researching what your competitors is charging, so that you can start to uncover what your audience can be used to having to pay. With this particular info in hands, at this point you get to help make the (sometimes) tough decision of whether or not to charge less, charge exactly the same cost, or charge greater than your competition.
You may be enticed to charge less. Unless of course you are attempting to pack attendees in like sardines as you have a killer sales hype which will produce truckloads of back-of-the-room sales, reconsider this tactic.
Competing on cost could be a no-win situation. Each time your competition lower the prices, you need to lower yours. Plus, in case your seminar is considerably less expensive than competing occasions, you might be signaling for your audience that the event isn’t as good because the competitors’ workshops.
If you are a new comer to speaking, you’ve without any house subscriber list (meaning you will be promoting your event to some rented list of subscribers who’ve never heard about you), and you are the only real speaker (quite simply, competent and known loudspeakers won’t be discussing happens along with you and drawing their very own fans towards the event), your safest technique is prices your event at approximately what your competition are charging.
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